Data Providers
Secure Data Sharing Platform
WHO
Data compilers and aggregators who want to sell digital or multichannel data solutions.
WHY
Adtech 3rd parties leave data companies 10% gross margin and 10% reach making it impossible for data companies to make money in digital advertising.
WHAT
Aqfer has a Data Environment for data companies allowing them supplement their existing data supply chain increasing scale and transparency. Aqfer also enables data companies to share identity linkage in real time via Aqfer I/O.
HOW
For a better value and agile approach, than the cost of a DMP or CDP, data companies can use Aqfer Tag Manager for data identity / tagging, and Aqfer Marketing Data Lake (part of the Marketing Data Platform) for retrieval, collation, machine learning, and distribution.
Create valuable, differentiated data products
Eliminate middle men (extra hops) and ‘tolls’
Create/own your own user/entity identity key
Monetize Your Data
The aqfer Marketplace is secure data sharing platform providing aqfer SaaS solution licensees (service providers or enterprise brands) the ability to securely share their data (products and services) directly with other partners on the aqfer partner network.
Efficient
- Share data efficiently without moving data or creating additional pipelines
- No transformation or loading of data required
- Once a data connection is established and data has been provisioned, the data is immediately available for use without any delay
Real Time Data
- No more stale data or waiting for quarterly batch updates
- Marketplace data is always up to date and available for partner use
Lightweight
- No additional pixels required
- No additional data syndication file formats to support
- Eliminates the need of sending extremely large data files to multiple partners
Data Direct Agreements
- Data sharing business agreements are between the aqfer partner and the aqfer licensee
- Create your data sharing business agreements direct with other enterprises and without additional costs to share data.
How It Works
The aqfer Marketplace simplifies the process of data sharing between participating partners by building secure bridges, allowing partners to share information in their Marketing Data Lake directly with other aqfer Partners. Data Licensee’s remain in complete control of their data and explicitly define which partners are granted access to data/products within their Marketing Data Lake.
Marketplace Terms
The aqfer Marketplace is restricted to current aqfer licensees and there is no additional charge to utilize the marketplace. Any joint marketing of the aqfer Marketplace will be detailed in the marketplace services agreement. The benefit to aqfer, aqfer partner and aqfer licensee is the marketplace itself, and the established connections, thought leadership, and use cases.
Marketplace Partners
Initial partners include ShareThis and AirDXP. Additional partners to be announced as the aqfer Marketplace expands.
Data Pricing
All agreements and pricing for partner products will be directly between the aqfer partner and the aqfer licensee.
Data Licensee
Yearly service fee to enable and maintain the data sharing services.
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