Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? – Most companies don’t have enough data to perform optimal analytics.– Most companies don’t own or control much of the data that’s rightfully theirs — and that could provide true business value.– Most companies …
From ownership to possession: brands need to take back their data Read More »
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area. For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying… and odd. Can something …
The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey. With a rapidly increasing volume of data, marketers are finding it more overwhelming than ever to make sense of all the information at their disposal. In this Q&A, Marc Sabatini, CEO of enterprise data platform …
How Marketers Can Get a Clear Picture of the Consumer Journey Read More »
Sudipto Ghosh of Marketing Technology Insights recently spoke with aqfer Founder and Head of Product Dan Jaye to understand how big data fits into the aqfer offering and what analytics and metadata management tools aqfer provides. Sudipto: Tell us about your role at aqfer and the team/technology you handle.DJ: I manage Product, Engineering, Operations and Delivery for aqfer. Sudipto: …
Aqfer CEO Marc Sabatini speaks about Real Time Data in the digital era. Just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, …
Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months. It’s been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in …
Marc sits down with VentureFizz to talk CDP and MarTech Originally posted on VentureFizz Alexander Culafi , Staff Writer at VentureFizz recently met with aqfer CEO Marc Sabatini to learn more about aqfer. Aqfer is a company that “enables companies to get to the truth about their customers and their data” through its customer data platform. The company was originally …
“Something Greater Than a Customer Data Platform” Read More »