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A Short Side View Of Customer 360
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area. For those of us who have been in the trenches…
How Marketers Can Get a Clear Picture of the Consumer Journey
The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey. With a rapidly increasing volume of data, marketers are finding…
TechBytes with Daniel Jaye
Sudipto Ghosh of Marketing Technology Insights recently spoke with aqfer Founder and Head of Product Dan Jaye to understand how big data fits into the aqfer offering and what analytics and metadata management tools…
Redefining Real Time
Aqfer CEO Marc Sabatini speaks about Real Time Data in the digital era. Just how real is real time? We know the drill: No matter what we do or what…
GDPR Impact Varied
Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months. It’s been five months since the European GDPR rules went into effect, changing…
How The GDPR Helps Consent Management Platforms
aqfer Founder Daniel Jaye quoted in this article by Ross Benes from eMarketer on how GDPR helps consent management platforms. While the EU’s General Data Protection Regulation (GDPR) has led…
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