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Getting Started with Aqfer
First-Party Data is the Key to Current and Future Marketing & Advertising Success
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname given to Google’s 2019…
aqfer Launches Next-Generation SI-Ready Marketing Data Lake
NEW YORK, May 15, 2019 (GLOBE NEWSWIRE) — aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next generation marketing data lake platform. The…
Aqfer Names Daniel Jaye As New CEO
Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full time in the role of Chief Executive Officer. Marc…
It’s Compliance Time: Do You Know Where Your Data Is?
Every story exploring how much data companies have on us can be quite scary, and one new piece (in The New York Times) is no exception. We learn that more than…
From ownership to possession: brands need to take back their data
Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? – Most companies don’t have enough data to perform…
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