Admin

aqfer Launches Next-Generation SI-Ready Marketing Data Lake

Technology / By

NEW YORK, May 15, 2019 (GLOBE NEWSWIRE) — aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next generation marketing data lake platform. The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce …

aqfer Launches Next-Generation SI-Ready Marketing Data Lake Read More »

From ownership to possession: brands need to take back their data

Press Coverage / By

Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? – Most companies don’t have enough data to perform optimal analytics.– Most companies don’t own or control much of the data that’s rightfully theirs — and that could provide true business value.– Most companies …

From ownership to possession: brands need to take back their data Read More »

How Marketers Can Get a Clear Picture of the Consumer Journey

Press Coverage / By

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey.   With a rapidly increasing volume of data, marketers are finding it more overwhelming than ever to make sense of all the information at their disposal. In this Q&A, Marc Sabatini, CEO of enterprise data platform …

How Marketers Can Get a Clear Picture of the Consumer Journey Read More »

TechBytes with Daniel Jaye

Press Coverage / By

Sudipto Ghosh of Marketing Technology Insights recently spoke with aqfer Founder and Head of Product Dan Jaye to understand how big data fits into the aqfer offering and what analytics and metadata management tools aqfer provides. Sudipto: Tell us about your role at aqfer and the team/technology you handle.DJ: I manage Product, Engineering, Operations and Delivery for aqfer. Sudipto: …

TechBytes with Daniel Jaye Read More »

Redefining Real Time

Press Coverage / By

Aqfer CEO Marc Sabatini speaks about Real Time Data in the digital era.  Just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, …

Redefining Real Time Read More »

GDPR Impact Varied

Press Coverage / By

Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months. It’s been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in …

GDPR Impact Varied Read More »